Our Why
We do this for the kid who colours outside the lines. We do this for the person who dreams bigger, aims for the stars and creates a playground in their mind. Every time you wake up, the first choice you have to make is what to wear.
If opening your wardrobe doesn't open your mind, you're doing something wrong. Your decision sets the tone for the day. Are you going to be creative? Are you going to be outrageous? Are you going to be you? Answering those questions gives us the fuel and fire to live the day. That's why it's good to be Bad.
April Round-Up
Before we say goodbye to April, we’d like to take a moment to reflect on all the sick things we’ve done this month, it has truly been an April for the book. We’ve...
The Creation of the 420 Capsule Collection
For this blog post, we’re doing things a little differently. It’s been awhile since we published a blog post centred on us, and with our newly launched 420 collection, we wanted to use...
The History of 420
What makes April so great? Yes, it signifies that summer is near, sure there is a shit tonne of easter eggs to consume but we can think of one event that trumps all...